Today, water play equipment has become one of the most popular types of entertainment facilities in contemporary countries, thus giving the guests amusing activity. New trends of water attractions such as a slide, splash pad, and pool with currents have dramatically reordered the concept of recreational time at resorts. These water activities at the same time give enjoyment and thrill, and even enhance the ambiance of a resort, that is why different ages of people and couples as well as thrill seekers are attracted to such places. While these features bring great value, it is essential to consider the water park construction cost, as they play a significant role in planning and developing such attractions to ensure a balance between investment and guest satisfaction.
Enhancing Guest Experience
The first purpose of water play equipment in resorts is to enhance the experience of the guests. People pay a visit to resorts with the specific intention of temporarily being relieved from their daily tasks. Since water attractions are available, resorts meet any client irrespective of his or her age, disability, or any other status. These facilities provide relaxation, enjoyment, and thrill all at once. Children even get tired and thus for parents who may not want to swim around the park, there are slack-moving water rides while for the young daring persons, there are fast-moving water slides.
Attracting Diverse Customers
Water play equipment in resorts also provides a good draw for a wide cross-section of the population. Many parents with children prefer hotels with water parks or a large number of water attractions because such attractions are safe and controlled for children. Similarly, fun-seeking individuals or friends expect more attractive water features such as wave pools or steep water slides. Resorts with water amenities like the external pool which is the infinity pool and the Vichy water bath or the hydrotherapy water bath are available for couples or individuals. The availability of different water play equipment therefore makes resorts attractive to many people.
Increasing Resort Revenue
The installation of water play equipment has a direct correlation with the resorts’ revenue generation capability. This is so because guests prefer to book for a resort that has interesting and fun water features and attractions. This makes it possible for the resorts to charge high fees for accommodation or even entry to water parks other sources of income for the resorts. Besides, it is believed that water play areas may lead to increased spending by the guests within the resort since they explore foods, drinks, and other related services during their time at the water play areas.
Promoting Health and Wellness
Today’s travelers are more conscious about their health and fitness and water play equipment has a great contribution to this. Many of the resorts containing characteristics of contemporary resort spas nowadays have incorporated the installation of hydrotherapy pools, water spray, and therapeutic water features to improve the general health of visitors. For instance, during treatment sessions, participants are normally taken for hydrotherapy to help with issues such as relaxation, and stress among others. More of them are installed to enhance wellness and any tourist who cares about his/her health will get a plus on his/her tour. Again, recreation and fitness, which are components of entertainment programs in resorts, also have a water play area for exercising.
Building a Competitive Edge
High-quality water play equipment provides resorts with a competitive advantage in the hospitality industry. With experience tourism becoming increasingly popular in different parts of the world more resorts beyond offering accommodations and strictly food and beverage services will be preferred. There are varieties in the water bodies, aquatic structures, and orients, especially at resorts among many other factors. If the resort has use of such facets as slides, wave-pool, or water play areas, then such a resort can be marketed as a to-be.
Promoting Multiple Consumption and Customer Retention
Outdoor water playground equipment is unique in that they are not designed for one-shot use only, but is a marketing tool to encourage people to return time and time and become loyal customers. In case the guests manage to harness the water activities available in the resort they will have a likelihood of coming back again or recommending other clients to the resort. This is because there is always a great expectation for the next phases of their favorite resorts particularly on water aspects. Temporary alterations or additions give the guests a reason to come back, and parents, in particular, hope that every time something different will be there.
Conclusion
There is no doubt that water play equipment has revolutionized the entertainment aspect of resorts and has become an essential tool in the marketing mix of resort businesses that seek to appeal to a wide number of customers, generate more revenues, improve the health of their customers, and retain them. In that respect, the water parks will retain their unique selling point for the resorts as they continue to advance up the hospitality ladder to attract people of all ages for leisure and fun as well as memorable experiences.